The face of public relations has changed forever.
The days of impressing clients with a coverage book full of local newspaper coverage are over. They want campaigns that change – that change people’s attitudes, change the media agenda and change the political debate.
We’re not PR people. We’re campaigners. Game Changer understands the new media landscape and how best to amplify your message and get your organisation heard.
Game Changer consultants have extenstive experience of devising and implementing successful campaigns for the public and private sector. From Headmasters to Masterfoods.
Our consultants have highlighted the success of London State Schools with the London Challenge, supported City Academies, campaigned for Crossrail and exposed the growing problem of eating disorders and self-harming amongst young people.
Our recent campaigns have included Wage Concern for the shopworkers union Usdaw and Give Up The Bonus against RBS handing out £1b in publicy-funded bonuses
Case Study – Wage Concern
The Challenge
Game Changer was tasked with devising a campaign to praise the National Minimum Wage and highlight a Private Member’s Bill to allow employers and employees to opt out of it. The challenge was to raise awareness of the Bill and build a grassroots campaign against it – all within seven days of its Second Reading.
The Solution
Game Changer established a social networking site to allow people to find out more about the Bill and lobby their MP, built support through Facebook and Twitter and utilised our stakeholders’ exisiting communication channels.
Local campaigners were also supported to run their own campaigns in their area and extend our reach.
We also briefed MPs and the media about the Bill, ran online ads on the UK’s most popular political blogs to influence opinion formers and organised a Lobby of Parliament on the day of the Second Reading.
The Result
You can read about our Give Up The Bonus campaign in our online engagement section
